Martech · Agentforce
Salesforce buys Cresta to bring AI voice agents to calls
Salesforce signs a deal to acquire Cresta, adding AI voice agents and real-time rep guidance to its Agentforce push—price undisclosed.
Latest
Asian Paints turns Diwali prep into a festive musical
Asian Paints and Ogilvy reframe Diwali cleaning, decorating and painting as the start of the festival, but the musical ad stays in familiar territory.
Gap’s Give Your Gift ad returns with Jackson 5’s I’ll Be There
Gap brings back its “Give Your Gift” holiday choir for a third year, covering Jackson 5’s “I’ll Be There” with three US vocal groups.
AI Traffic Drives 83% More Revenue Per Visit: Adobe
Adobe finds AI-referred shoppers now convert 90% better and bring 83% more revenue per visit, but average homepages score just 63% on AI readability.
Whisper Touch the Pickle: the ad that challenged period taboos
In 2015, Whisper and BBDO India turned a pickle jar into a national conversation about period taboos—and changed Indian ad culture.
Havas Media India tops RECMA 2026 with 21 points
Havas Media India takes the No. 1 spot in RECMA's 2026 qualitative rankings with 21 points, its fifth straight Dominant Profile, and leads new…
Sabhyata’s Diwali ad calls out ‘families only’ rental bias
Sabhyata's Ghar Aayi Lakshmi uses Diwali's welcome to question a rental-market rule single working women face in urban India.
